Cumulus Partners

11. June 2010 01:55

When I'm writing, I'm also reading ...

11. June 2010 01:55 by mike barlow | 0 Comments

In my role as a "thought leadership content provider," I tend to consume a lot of books. That's one of the many things I love about my job. I've always loved reading, and as long as my vision lasts (quick cut to Burgess Meredith dropping his glasses in "The Twilight Zone"), I'm cool!

Last year, when I had fewer assignments (i.e., less work and more time), I had a chance to read some classics that I'd overlooked in college, such as "The Charterhouse of Parma" and "The Red and the Black." They are both terrific, and I recommend them highly, especially to all of you writers out there. You get the strong impression that Stendhal didn't have much patience for second drafts -- he just writes, and if you like it, fine. He reminds me of Hunter Thompson!

Today, I'm reading yet another book recommended to me by my former colleague and visionary marketing guru, Don Peppers. Don suggested that I pick up a copy of "The Rational Optimist" by Matt Ridley. I did, and it's a wonderful book. It validates a lot of my late-night ruminations about the evolution of culture and society, and Ridley offers a believable explanation for why humans don't behave like other mammals. So I'm passing along Don's recommendation. You'll enjoy Ridley's book -- it's rationally optimistic!