Cumulus Partners

2. May 2010 16:49

Reading "The Wealth of Networks"

2. May 2010 16:49 by mike barlow | 6 Comments

I interviewed Don Peppers last week for my upcoming book on corporate social media strategy and I wanted to pass along Don's recommendation of Yochai Benkler's great book, "The Wealth of Networks." Benkler offers a detailed analysis of the economics driving the "networked information economy" and it's worth reading for anyone involved in Internet-based publishing. As an old newspaperman, I was especially fascinated by his explanation of how the Internet has fundamentally replaced the printing press and why the concept of "intellectual property" is already dated. I find the book absolutely brilliant. Don, thanks!