Cumulus Partners

3. December 2010 10:20


Starting up another new book project

3. December 2010 10:20 by mike barlow | 0 Comments

Well, we put the new curtains up in time for Thanksgiving, and now we're slowly rolling through the rest of the holiday season. Fortunately, I have an adequate supply of my favorite single-malt Scotch on hand, and I look forward to welcoming the new year in a genuinely mellow fashion.

As some of you already know, my new book with a very long title, "The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business," is due out in January. If you find it readable, please buy a copy for a friend. If you find it excruciating, please don't tell me.

At any rate, I'm just beginning a new book project on cloud computing. I promise that it will have a shorter and catchier title. And my name won't be on it, because I'm ghosting it for a very nice client. If anyone out there wants to add his or her two cents to the book, please contact me at your earliest. I look forward to chatting with you!

9. April 2010 17:05


Enjoyed Cloudforce 2 event at the Sheraton; Chatter will be huge success

9. April 2010 17:05 by mike barlow | 0 Comments

Here's something I don't usually say about vendor events: I really enjoyed it! The Cloudforce 2 "roadshow" at the Sheraton in Manhattan last week was both entertaining and educational. OK, it was basically one long sales pitch for salesforce.com, but it was still extremely useful and very interesting. I think that Chatter, which is salesforce.com's social media platform for business, is absolutely fantastic. I'm a major fan of Marc Benioff, one of the first software geeks to envision "the cloud." I'm also impressed by the way he hasn't lost his contempt for enterprise software and the whole philosophy behind it. At any rate, I predict that Chatter will be a huge success. And no, I don't work for Benioff and I own no shares of salesforce.com stock.

Apart from the cool technology ideas, three things about the event struck me:

1. Excellent finger food -- lots of raw veggies, chocolate chip cookies and some very tasty micro-cheeseburgers. Everything a writer needs to stay healthy and alert.

2. Unusually high level of rapport between the presenters and the audience. The presenters really knew their audience, and the audience seemed genuinely appreciative.

3. Did anyone else notice the absence of senior IT people in the audience, or was it just my imagination?