Cumulus Partners

21. June 2010 04:47


Thoughts from Enterprise 2.0 Conference in Boston

21. June 2010 04:47 by mike barlow | 0 Comments

Spent last Wednesday listening to panels and keynotes at the Enterprise 2.0 Conference up in Beantown. Lots of good stuff, especially from the shock troops on the front lines. Said "hello" to Andrew McAfee, who was autographing copies of "Enterprise 2.0," one of my favorite books on the subject. As with other recent conferences, this one seemed to highlight the gap between users and vendors. The vendors are all breathlessly pushing enterprise solutions; the users are struggling with adoption, relevancy, senior-level buy-in and proving the business value of collaborative social media initiatives. Reminds me of CRM back in the 90s. My hunch is that once again, CIOs will find themselves out of the loop as vendor sales reps head straight for the users, even if it means sacrificing the big bucks. We shall see ...

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